--- title: "AI Market Research Squad: 4 AI Research Agents - xSquads" description: "Meet the xSquads Market Research Squad: four AI agents that scan markets, track competitors, find customer themes and write decision-ready briefs you review." route: "/squads/market-research" --- 1. [Home](https://xsquads.ai/) 2. [Squads](https://xsquads.ai/squads) 3. Market Research Squad Research # The Market Research Squad: Four AI Research Agents That Cite Sources A research analyst, a competitor tracker, a customer insights analyst and a synthesis writer, working one shared task board on your own files. They scan, compare and write. You review and decide. [Open the xSquads app](https://app.xsquads.ai) Last updated: October 2, 2026 ## What is the Market Research Squad? The Market Research Squad is a team of four AI agents in xSquads that scans markets, tracks competitors, turns interviews and reviews into customer themes and writes decision-ready briefs. Each agent has a named role and loads specific research skills. Claims carry sources and confidence, and finished work lands in Review for a person to check. ## Market Research Squad at a glance What it does Scan markets, track competitors, synthesise customer voice and deliver decision-ready briefs. AI agents 4: Atlas (Research Analyst), Radar (Competitor Tracker), Echo (Customer Insights Analyst), Brief (Synthesis Writer) Built for Founders sizing a new market, Product managers and strategy leads, Marketing and positioning teams, Consultants and analysts, Investors and corporate development teams Who approves the work You. Finished work waits in Review on the shared task board. Where it works On your own files and folders, in the xSquads desktop app Connections needed None beyond the app ## Meet the agents in the Market Research Squad Each agent has one role, a short list of things it focuses on, and the skills it loads before a task. ### Atlas Research Analyst Digs through sources and pulls out what matters. - Scan a market and summarise players, size, trends and risks with cited sources. - Separate facts from opinion and mark confidence for every claim. - Keep a source log so work can be re-checked. Skills - firecrawl-market-research - market-research - research ### Radar Competitor Tracker Watches competitors and flags changes worth acting on. - Maintain a profile per competitor: positioning, pricing, product, messaging. - Report weekly changes and what they mean for us. - Compare features and claims side by side. Skills - competitor-profiling - firecrawl-market-research - research ### Echo Customer Insights Analyst Turns interviews, reviews and support threads into themes with quotes. - Extract jobs-to-be-done, pains and objections with example quotes. - Design interview guides and survey questions. - Quantify how common each theme is. Skills - customer-research - grill-me - interview-me ### Brief Synthesis Writer Turns raw findings into a brief a decision maker can use. - Write one-page briefs: answer first, evidence next, open questions last. - Format reports as documents or slides on request. - Tailor the level of detail to the reader. Skills - docx - internal-comms - writing-guidelines ## What you can ask the Market Research Squad to do Missions are written in plain language. A few examples: - Scan the market for this category and summarise the players - Build a profile for each of our top five competitors - Report what our competitors changed this week - Pull themes and quotes from these customer interviews - Draft an interview guide for churned customers - Write a one-page brief on whether to enter this segment ## How a mission runs 1. 1 ### You describe the question Write the decision you need to make in plain language, for example whether to enter a segment or how a rival is positioned. 2. 2 ### Atlas and Radar gather evidence The Research Analyst scans the market with cited sources while the Competitor Tracker profiles rivals and compares features and claims. 3. 3 ### Echo and Brief synthesise The Customer Insights Analyst extracts themes with quotes, then the Synthesis Writer turns the findings into a brief. 4. 4 ### You review the brief The brief moves to Review, where you check the evidence, edit it or send it back with a note. ## What lands in Review - A market summary of players, size, trends and risks with cited sources - A source log so every claim can be re-checked - A profile per competitor covering positioning, pricing, product and messaging - A weekly competitor change report with what it means for you - Customer themes with example quotes and how common each one is - A one-page brief: answer first, evidence next, open questions last ## What stays with you - The decision stays with you: agents gather and summarise, you choose. - Facts are separated from opinion, and each claim is marked with its confidence. - Figures come from cited sources and your own data, never invented, and you can re-check them in the source log. ## Frequently Asked Questions About the Market Research Squad ### Can AI agents do market research? Yes, as a first pass that a person checks. In the Market Research Squad, Atlas scans a market and summarises players, size, trends and risks with cited sources, and marks confidence for every claim. You review the result in Review before relying on it. ### Which AI agents are in the Market Research Squad? Four: Atlas, the Research Analyst who scans markets; Radar, the Competitor Tracker; Echo, the Customer Insights Analyst; and Brief, the Synthesis Writer who produces decision-ready briefs. ### Can AI track my competitors? Yes. Radar keeps a profile per competitor covering positioning, pricing, product and messaging, reports weekly changes with what they mean for you, and compares features and claims side by side. You decide what to act on. ### How does AI analyse customer interviews and reviews? Echo extracts jobs-to-be-done, pains and objections from interviews, reviews and support threads, attaches example quotes and quantifies how common each theme is. It can also design interview guides and survey questions. ### How do I know the research is accurate? The squad is built to show its work. Atlas separates facts from opinion, marks confidence for every claim and keeps a source log, so a person can re-check anything before acting. It is a research aid, not a replacement for your own judgement. ### What does the final brief look like? Brief writes a one-page document with the answer first, evidence next and open questions last, tailored to the reader. It can format the report as a document or as slides on request. ## Explore related squads - [Go-to-Market SquadProspect research, cold email, voice calls, sales assets, pricing and launches.](https://xsquads.ai/squads/go-to-market) - [Marketing SquadCampaign plans, content, SEO, ad creative and reporting from five AI agents.](https://xsquads.ai/squads/marketing) - [Product Management SquadPRDs, feedback themes, roadmaps and release notes from four AI product agents.](https://xsquads.ai/squads/product-management) [See all 13 squads](https://xsquads.ai/squads) ## Put the Market Research Squad to work Start from this template as it ships, or have Infinite Agenci set it up for your team and tune the agents to how you work. 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