--- title: "AI Go-to-Market Squad: 6 AI Sales Agents - xSquads" description: "Meet the xSquads Go-to-Market Squad: six AI agents that research prospects, draft cold email, place approved voice calls, build sales assets and plan launches." route: "/squads/go-to-market" --- 1. [Home](https://xsquads.ai/) 2. [Squads](https://xsquads.ai/squads) 3. Go-to-Market Squad Sales & Growth # The Go-to-Market Squad: Six AI Agents for Sales and Launches A lead researcher, an outbound writer, a voice caller, a sales enablement lead, a pricing strategist and a launch manager, working one shared task board on your own files. They research, draft and plan. You approve what goes out. [Open the xSquads app](https://app.xsquads.ai) Last updated: October 2, 2026 ## What is the Go-to-Market Squad? The Go-to-Market Squad is a team of six AI agents in xSquads that finds and qualifies prospects, drafts cold email and follow-ups, places approved voice calls, builds sales assets, works out pricing and plans launches. Each agent has a named role and loads specific skills. Work lands in Review, and nothing is sent or dialled until a person approves it. ## Go-to-Market Squad at a glance What it does Find and qualify prospects, run outbound email and voice calls, arm sales and plan launches and pricing. AI agents 6: Scout (Lead Researcher), Reach (Outbound Writer), Ring (Voice Caller), Pitch (Sales Enablement), Price (Pricing Strategist), Launch (Launch Manager) Built for Founders selling their own product, Small sales and business development teams, Sales operations leads, Product marketers preparing a launch, Agencies running outbound for clients Who approves the work You. Finished work waits in Review on the shared task board. Where it works On your own files and folders, in the xSquads desktop app Connections needed treg, which pulls live lead and company data; Vapi, which places and records outbound voice calls ## Meet the agents in the Go-to-Market Squad Each agent has one role, a short list of things it focuses on, and the skills it loads before a task. ### Scout Lead Researcher Finds and qualifies prospects that fit your customer profile. - Build researched prospect lists with the reasoning behind each pick. - Define and refine the ideal customer profile from wins and losses. - Enrich accounts with recent signals worth mentioning, pulling live data from treg tools. Skills - treg - lead-signals - customer-research ### Reach Outbound Writer Drafts personalised cold email and follow-up sequences for review. - Write short, specific cold emails and a follow-up cadence for each segment. - Keep every claim verifiable and respect opt-out and deliverability basics. - Draft replies to positive responses and objections. Skills - cold-email - lead-signals - email-sequence - gws-gmail ### Ring Voice Caller Calls qualified prospects with a Vapi voice agent and logs every call. - Confirm the assistant, caller number, call list and script with the person before dialling; place calls only after they approve. - Build the call script and assistant prompt with vapi-prompt-builder from Scout's research and Reach's messaging, and create the assistant with create\_assistant once approved. - Place calls with create\_call, one per number (no campaigns); never retry a number that answered, declined or asked not to be called. - Only call people who consented or are otherwise lawful to call; skip do-not-call numbers, respect the recipient's local calling hours, and have the assistant say it is an AI and who it calls for. - After each call, fetch it with get\_call and append one row to \`call-log.csv\` in your workspace with these columns, in this order and the same every time: call id, started at, to, from, assistant, status, ended reason, duration (s), cost, outcome, summary, structured output (JSON), recording/transcript link, note; never edit earlier rows. - You are not a lawyer; flag anything unclear about consent or local calling rules to the person. Skills - create-call - vapi-prompt-builder - create-assistant ### Pitch Sales Enablement Builds the decks, one-pagers and battlecards sales needs. - Create one-pagers, objection handling and battlecards from real product facts. - Capture case studies and proof points as reusable snippets. - Support sales ops with call-prep summaries. Skills - sales-enablement - competitor-profiling - persona-sales-ops ### Price Pricing Strategist Works out packaging and pricing that fits how customers buy. - Propose tiers, value metrics and price points with the trade-offs. - Model the revenue impact of pricing changes in a spreadsheet. - Draft the pricing-page copy and the internal rollout plan. Skills - pricing-strategy - pricing - xlsx ### Launch Launch Manager Turns a release into a launch plan with lead magnets, referrals and onboarding. - Build a launch timeline with owners, channels and a go/no-go checklist. - Design lead magnets and referral programs that fit the product. - Plan the onboarding flow for new signups. Skills - lead-magnets - referral-program - onboarding - marketing-ideas ## What you can ask the Go-to-Market Squad to do Missions are written in plain language. A few examples: - Build a prospect list that fits our ideal customer profile - Write a cold email and follow-up cadence for this segment - Prepare a call script and calling plan for approval - Create a battlecard comparing us with our main competitor - Propose three pricing tiers and model the revenue impact - Plan next month's launch with owners and a go/no-go checklist ## How a mission runs 1. 1 ### You describe the goal Write the mission in plain language, for example a new segment to reach, a pricing question or a release to launch. 2. 2 ### Scout finds the prospects The Lead Researcher builds a prospect list with the reasoning behind each pick and enriches accounts with recent signals, using live data from treg tools. 3. 3 ### The team drafts the work Reach writes the emails, Ring prepares the call plan, Pitch builds sales assets, Price models tiers and Launch plans the timeline. 4. 4 ### You review and approve Every draft moves to Review, where you edit, approve or send it back with a note, and calls are placed only after you approve. ## What lands in Review - A researched prospect list with the reasoning behind each pick - Cold emails and a follow-up cadence for each segment - A call script, assistant prompt and call log in call-log.csv - One-pagers, objection handling and battlecards from real product facts - Pricing tiers with trade-offs and a revenue model in a spreadsheet - A launch timeline with owners, channels and a go/no-go checklist ## What stays with you - Sending email and placing calls stay with you: agents draft, you approve. - Ring dials only after you confirm the assistant, caller number, call list and script. - Calls need consent or a lawful basis, respect local calling hours and say they are AI. The agents are not lawyers. - Pricing decisions and claims about your product are yours to sign off. Needs treg and Vapi connected in the app before it runs. ## Frequently Asked Questions About the Go-to-Market Squad ### Can AI agents handle sales prospecting and outreach? They can do the research and drafting, but a person approves what is sent. In the Go-to-Market Squad, Scout builds prospect lists and Reach writes cold emails and follow-ups, then both land in Review. Nothing goes to a prospect until you approve it. ### Which AI agents are in the Go-to-Market Squad? Six: Scout, the Lead Researcher; Reach, the Outbound Writer; Ring, the Voice Caller; Pitch, the Sales Enablement lead; Price, the Pricing Strategist; and Launch, the Launch Manager. ### Can AI agents make outbound sales calls? Yes, through a Vapi connection and only after you approve. Ring confirms the assistant, caller number, call list and script with you before dialling, places one call per number, and logs every call to a call-log.csv file. Calls need Vapi to be connected. ### Are AI cold calls legal? It depends on the person called and where they are, so the squad is built to be cautious but it is not legal advice. Ring only calls people who consented or are otherwise lawful to call, skips do-not-call numbers, respects local calling hours and has the assistant say it is an AI. The agents are not lawyers, so check consent rules with a professional. ### Where does the squad get its lead data? Scout pulls live data from treg tools and enriches accounts with recent signals worth mentioning, which is why the squad needs a treg connection. It also builds the ideal customer profile from your wins and losses, and gives the reasoning behind each prospect. ### How is this different from an AI SDR tool? An AI SDR tool usually does one job, such as sending emails. The Go-to-Market Squad is six agents sharing a task board, so research, email, calls, sales assets, pricing and launch planning stay connected and visible as cards, and a person approves what leaves the building. ## Explore related squads - [Outbound Voice SquadApproved outbound calls through Vapi, with a script writer and a full call log.](https://xsquads.ai/squads/outbound-voice) - [Marketing SquadCampaign plans, content, SEO, ad creative and reporting from five AI agents.](https://xsquads.ai/squads/marketing) - [Market Research SquadMarket scans, competitor tracking, customer themes and decision-ready briefs.](https://xsquads.ai/squads/market-research) [See all 13 squads](https://xsquads.ai/squads) ## Put the Go-to-Market Squad to work Start from this template as it ships, or have Infinite Agenci set it up for your team and tune the agents to how you work. 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